Our mission is simple: use craft beer as a lens to find offbeat urban adventure every day and everywhere.
We started BikeroBrew from a desire to explore the immense history and eclectic culture of our hometown–Tacoma, Washington. Founder Chris had lived in Tacoma for 10 years, but traveled more than he was actually in Washington, so he knew nothing about his home. This realization hit him mid-flight heading back to Tacoma from some weekend getaway.
Two things came to mind: (1) He didn’t want to just know the bull$#!* superficial touristy stuff about Tacoma, he wanted to experience it at a visceral level. (2) If he felt this way about Tacoma, there must be other people who think the same way.
At the same time, Tacoma was ushering in a burgeoning craft beer scene. This seemed like the perfect pair to urban exploration–drinking and sightseeing are great endeavors of the human spirit.
By the time he touched down at SeaTac Airport, the bicycle history and brewery tour was mapped out. He called Jon and they got to work. Within a few short weeks, they were taking their first group of enthusiastic urban explorers on a tour of the City of Destiny. BikeroBrew was born.
So why bikes? They’re faster than walking and more agile than cars. When it comes to urban exploration, we want to maximize efficiency. On bicycle, we can do more in a day than walking, but still be able to get into areas where cars can’t go. Added bonus: we don’t have to constantly look for parking.
BikeroBrew has been a journey for us. We started specifically as a way to experience Tacoma, but BikeroBrew ignited in us a passion for craft beer. The bicycle history and brewery tour is our mainstay annual event series, but we’ve pivoted our focus more to traveling beerventures. Like we said, craft beer is a lens to find offbeat urban adventure every day and everywhere.
Beer has, to an extent, become the core of our existence. Seeking great craft beer across the United States and around the world. This has taken us the cities and towns we never thought we’d go, down rabbit holes we sometimes feel like we’ll never get out of. But it’s all for the experiences.
Next on tap, storytelling. Our goal is to start bringing you long form, short form, audio, visual, textual stories of beer-fueled misadventures.
It Takes a Village
BikeroBrew might have started as one simple man’s idea, but it was a small group a friends who believed in the concept. It was the breweries–Wingman, Odd Otter, Pacific, Tacoma Brewing, The Harmon, Dunagan–that took a chance on the partnership with us in the first couple years. It was local media like Peaks & Pints and the News Tribune that did write ups about us. And of course, it was the people who took a leap of faith and bought a ticket to our first tour, when nobody knew who we were. It was you, the people, who allowed us to be.
So, if you have any thoughts–questions, comments or concerns–we’d love to hear from you. Drop us a line at firstname.lastname@example.org. Or better yet, find us on social media.